![]() ![]() This was the result of a two-year project, building on 2007’s I’m A Plastic Bag, which ignited the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK. Testament to this are projects such as I Am A Plastic Bag, launched in 2020 to tackle post-consumer waste, with each bag crafted from 32 half-litre recycled plastic bottles. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. ![]() From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. ![]() Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. The Postbox Maze will be open from Friday 13 September to Monday 16 September, tickets cost £12.50 and are available to book now.Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. It’s time to switch off our phones, wander a crimson maze and enjoy a celebration of fashion and the written word. But with this project for LFW, Hindmarch’s principal aim is to 'celebrate the almost lost art of slow communication'. Now, the designer is bringing her elegant maze to LFW, again immersing customers in the world of their accessories. The Postbox Maze promises to be an imposing sight In February, the designer opened the Weave Project in February which invited customers to clamber through suspended blue woven tubes inspired by her Neeson tote. In 2018 her Chubby Hearts and Chubby Cloud installations featured squashed Valentine's surprises and the world’s largest beanbag respectively. Hindmarch, a keen observer of societal trends as well as changing fashions, is known for weaving her customers into her brand. The official unveiling of Metamorphosis IIIįor the eyes, meanwhile, artefacts loaned by the Postal Museum in Clerkenwell are on display, shifting perspectives on significant historical events.įinally, one can put pen to paper in workshops run by modern calligraphy experts Quill London, with the opportunity to have your handwritten letter posted afterwards. Escher’s Metamorphosis III mural, which was designed 50 years ago for The Hague Post Office.Īs well as navigating its twists and turns, visitors will hear recordings of letters from across the globe, released in collaboration with Letters Live. The titular component of the installation is The Postbox Maze itself, a cherry red three-dimensional maze inspired by the patterns of M. According to Hindmarch, the sleek flap design, inspired by a postbox opening, makes the lightweight gold frame difficult to fit to the bag. The installation, housed once again in Soho's Brewer Street Car Park, will mark the launch of the new Postbox Bag, an accessory more complicated than it looks. This season looks to be no exception, as Hindmarch's just-announced latest immersive installation will celebrate the lost art of letter writing. British bag designer Anya Hindmarch has become known for pulling off some of the most interesting (and Instagrammable) events of London Fashion Week. ![]()
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